About Us
The Genesis
What started as a casual conversation between two beauty enthusiasts has evolved into Innovate Beauty International (IBI) – a dynamic brand committed to bringing the best global beauty innovations to India. We believe beauty has the power to inspire, transform, and set new standards.
OUR MISSION
We aim to bridge the gap between international beauty trends and the unique needs of Indian consumers. By offering cutting-edge products, services, and experiences, we make global beauty accessible, inclusive, and adaptable.
VISION
We envision a beauty industry where innovation meets diversity. Our goal is to lead with groundbreaking solutions that challenge norms and inspire the next generation of beauty professionals and enthusiasts.
OUR AMBITION
At IBI, we’re driven by a passion for pushing boundaries. Our mission is to be the go-to brand for beauty innovation, offering high-quality, forward-thinking solutions that elevate industry standards.
OUR PROCESS
We approach every project with fresh ideas and a deep understanding of the ever-evolving beauty landscape. Our core focus areas include:
CONCEPT DEVELOPMENT
We create innovative beauty concepts that cater to market needs, ensuring every idea aligns with global trends while resonating with Indian consumers.
TRAINING
We empower beauty professionals and enthusiasts with hands-on training, workshops, and masterclasses- helping them master the latest techniques and stay ahead of industry trends.
Marketing Services
We craft compelling narratives that connect beauty brands with their audience. From social media and influencer partnerships to full-scale marketing campaigns, we ensure brands shine in a competitive space. At IBI, we’re not just building a brand—we’re shaping the future of beauty in India. Join us on this journey of innovation and transformation.
Board certified expertise
The Founders
Villoo Daji
Founder & Director
A highly accomplished and results-oriented marketing professional with 23 years of diverse experience across Strategy, Brand Building and New product development.
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She has a proven track record of developing and executing comprehensive marketing Strategies that enhance brand visibility, drive revenue growth and foster customer engagement. She is skilled in leveraging market insights, consumer behavior analysis and emerging trends to deliver impactful marketing campaigns and optimize ROI. Over the years, she has worked across various categories, including beauty fragrance, skincare and haircare, detergents, construction chemicals, paints and OTC products. Her expertise includes planning and strategizing product launches, delivering 360-degree brand campaigns, driving customer acquisition and retention strategies, creating e-commerce channels, developing packaging for various categories and implementing go-to-market strategies that build business efficiencies. Her ability to generate value is particularly impactful for small to medium-sized businesses.
Kim Solomon
Founder & Director
Expert in 360° marketing, brand building, product development, and launch strategies for startups, mid-sized firms and MNCs.
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- Marketing Technologist with 30+ years of experience in impacting organization profitability through effective strategic management decisions & new business development across FMCG & Service sectors
- Excellent track record of delivering challenging assignments like launching a brand launch / revamp campaign; go-to-market (GTM) strategies, development & implementation of promotion plans and handling communication for brands viz. above the line and below the line activitie
- Drove annual net revenue and profitability growth in year vs. year for the key brands including Asian Paints Paints Division, Eureka Forbes, Godrej Soaps, Onida, Vicks, Oil of Olay, Aquaguard, Barbie, Hot Wheels, HSBC, Kwality Ice Cream, Park Avenue Apparels, Bridgestone Tyres, Samsonite Luggage, Voltas Air Conditioners, Gatsby Hair Gel, Aditya Birla Capital, Asian Paints Sleek Kitchens, Asian Paints Bathrooms, Olivia Cosmetics, Doy, Jo, Reliance Retail, Angel Broking, Hypercity
- Strategist in providing long-term business directions by positioning brand & developing the right value proposition and offering it as the best choice for the target customer to displace other brands
Proven success in enhancing market share for Start-ups & top MNCs; driving aggressive growth of products while building professional relationships with external & internal partners to enhance functional capability
Brands Associated With
